Gender & Entrepreneurship - two articles that I read in reverse order
I've been playing catchup in my reading for the later part of today - and wound up reading the two articles around which this post is based back-to-back.
What did the article Why You Should ‘Lean In’ to Sheryl Sandberg’s New Book have to say?
Take the much-discussed case out of Columbia Business School, recounted by Sandberg, that measured “likability” among men versus women in business. Some students were told of an aggressive, successful venture capitalist named Heidi; others were told the same story except that the VC’s name was changed to Howard. Even though no other details were changed, students found Howard the more likable of the “two.” Just knowing that this type of thinking remains in our culture, however mild or entrenched it may be, can give a woman a new perspective on her career (as it did for me). For highlighting all of these studies alone, Sandberg’s book is worthwhile.
That made me think back to the previous article I'd been reading - Are Successful Women Really Less Likable Than Successful Men?. What do you find there?
... In a recent segment for his show, CNN's Anderson Cooper had New York University's business school repeat the Heidi/Howard study, now ten years after it was originally conducted. This time around, students rated the female entrepreneur as more likable and desirable as a boss than the male.
So that particular study Sandberg was mentioned doesn't appear to have produced repeatable results. The whole realm of priming on which these results were based appears to be under question due to relatively widespread problems reproducing results. Is such a study worth thinking about? Maybe. Is it enough to justify her conclusions? I'd tend to say no.
As an addenum, I figured I'd also mention another study from Sandberg's book which the review I found the claim cited in declared "pretty persuasive":
... the risk of divorce reduces by about half when a wife earns half the income and a husband does half the housework.
Compare to a recent Norwegian study which concluded that:
The divorce rate among couples who shared housework equally was around 50 percent higher than among those where the woman did most of the work.
Which study is more reliable? I don't know. Might they both be accurate for the cultural context studied? Maybe. I've got no idea what study Sandberg was citing, though perhaps if I had the book it could be tracked down in a footnote.